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In today’s day and age, when the market is flooded with businesses and visually stunning logos, it is imperative for any brand to stand out in the consumer’s memory. A logo is a tool that, if used effectively, can build your brand like nothing else. A strong logo is the beginning of your company’s branding and visual representation of your business’s vision. If you’re still debating on whether you should get a logo, here are 5 reasons you absolutely should.  Strong First Impression   The consumers’ attention span is very short – you have about 2 seconds to convince them your products are worth it.  A good logo not only grabs the viewers’ attention, but it also introduces the company to consumers and communicates the core values in an interesting way. A well-designed logo can intrigue potential customers and attract them. It is your first and very valuable opportunity to make a strong and lasting first impression.  Founding Brand Identity Everythin...

7 Reasons Google Became the #1 Search Engine No other tech company is more responsible for shaping the modern internet and modern life as we know it than Google. The project that started as a new search engine now holds more than 1 billion users in more than 8 products. Google has become such a pivotal part of the human experience in the recent decades that it’s a verb now, used not only to search the everything known to human knowledge, but also to communicate, perform, work, use media, and drive through the vast internet in 2018. In over 20 years, it’s become one of the most staggeringly successful corporations in the world. How did it become so? Incredible Speed: Google was five to ten times faster than all of its competitors when returning search results. Google set the benchmark because before it, nobody even dreamed search results could be fast in the first place. But just being fast wasn’t enough, Google also went transparent and let the users see exactly how quick...