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When it comes to mobile marketing trends, the innovations of the previous years will come to play in 2019 and customer will be the king. Here are the 4 major trends that will take over this year. 1. Progressive Web Apps (PWA) PWA is still not a very well-known trend but is surely emerging as one. Google defines it as “user experiences that have the reach of the web”. They are the next big thing for mobiles. Essentially, they are apps but better- with silky smooth animations, no botched scrolling, and monumentally more reliable as they load even in the diciest network conditions. 2. 5G 4G mobile network revolutionized the mobile world, setting the stage for powerful video streaming, AI and augmented/virtual reality. Experts estimate that 2019 is going to take it a step further with the 5G. Its ability to process data faster will enable more interactive ads, more immersive demos using AR, and more engaging user experiences. 3. Mobile Video Smartphones have become

When it comes to digital marketing trends, the internet is flushed with generic lists that feature all the mainstream ways. However, certain trends have been the black horse of the digital race, slowly galloping forward for the center stage in 2019. As this year is going to be the year of the customer, certain trends in particular will be ruling the markets. Conventional Trends Trends such as video marketing, chatbots, and social media marketing have been slowly making their presence known over the years. Any good digital marketing agency will incorporate a few or more of these into its strategy. Just because they are known does not take away from the effectiveness of these. In fact, statistics prove how traditional digital marketing methods are in uproar.  Unconventional Trends However, to add an extra edge, one needs to think a little out of the box. When it comes to digital marketing, trends like voice searching, augmented and virtual reali